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A step-by-step pricing template for small business owners who set prices by gut feeling. Uses a real example business with real dollar amounts to walk through three questions: what does it cost you, what do competitors charge (and why), and what is the result worth to your customer. Covers cost-based pricing, competitive context (without copying), value-based pricing, and when and how to raise prices. Built for owners who have never lost a customer to price, which probably means they're charging too little.
A step-by-step pricing template for small business owners who set prices by gut feeling. Uses a real example business with real dollar amounts to walk through three questions: what does it cost you, what do competitors charge (and why), and what is the result worth to your customer. Covers cost-based pricing, competitive context (without copying), value-based pricing, and when and how to raise prices. Built for owners who have never lost a customer to price, which probably means they're charging too little.