Insights and analysis

Market Trends, Texas Business Environment, Small Business Economy Lina Rugova | Emerge and Rise Market Trends, Texas Business Environment, Small Business Economy Lina Rugova | Emerge and Rise

Small Businesses Brace for Change in 2026

Small businesses ended 2025 with weak sales and low confidence, according to NFIB’s December data. But early 2026 shows a small rise in optimism. This article explains what the shift means for Texas and San Antonio, and how owners can prepare for the year ahead.

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A diverse group of women sitting on a colorful staircase, smiling and enjoying each other's company.

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